Connect 17-The Future of Customer Intelligence.

I recently had the opportunity to speak at Full Contact's first ever conference called Connect 17 in Denver, Colorado May 11/12.

The conference explored the future, foundations and the practical implications of creating exceptional customer experiences.

My presentation focused on the rapidly evolving technology space, where it's been and where it's likely to go in the future through the lens of people and marketing/advertising. I'll be writing and talking more about this topic coming up this year on Leo Burnett's LeoScope content initiative and at Graph Expo #Print17 in Chicago September 10-14. 

I really enjoyed Pamela Herrmann of CREATE Buzz moderating Brad Feld of The Foundry Group and John Weiss of Human Design session about putting people first, moving from B2B to H2H (human to human) design and making minimum desirable products over minimum viable products. Also enjoyed Luke Wykoff's talk on pricing, rankings & speed.

To be honest, all of the topics and speakers were inspiring. I was lucky enough to spend some time with Pam & Luke prior to our talks and was quite impressed by their passion for the space we were all talking, thinking and working in. 

Looking forward to next year!