Tod Szewczyk

This is a flattened still image of the lab, shot for 360 still for an agency promotion handed out at an event.

This lab is a major upgrade from the original lab that was housed in Arc. This was built to be open to the agency and can be navigated by using any of the bots we built to talk to the room or by looking at the screens to the left. Definitely a labor of love but the end result was well worth it.

This is the newly redesigned Leovative site. New logo and new Wordpress theme, Althea from AlienWP. I’ve added an easier way for people to subscribe right from the left hand pane. As of March 2020, there are over 1,800 posts that I’ve written to the site since 2011. Leovative is a platform featuring curated digital content focused on technology trends and insights shared to a global audience of clients and agency employees via a daily cadence of emails and posts.

This is the blog that I curate for Leo Burnett. It covers how brands are using technology to reach consumers. It's used globally by LB employees and clients.

This is the Retail Innovation lab that I manage at Arc/Leo Burnett. Technology from outside partners is curated  and brought in to expose to clients & the agency. We also use the space to build prototypes.

This is a screenshot of the Leovative daily emails that I send out. The emails are a companion to the Leovative site and go out to a global audience of clients and agency employees. 

I brokered the partnership between Thin Film and Arc. The purpose was to bring ThinFilm's OpenSense NFC tech exclusively to LB & Arc clients. It's the first high technology partnership the agency was ever involved in.

The Redeem Machine is a prototype that we built in January 2016. We thought of it as an ordinary vending machine but with an upgrade. It originally started as a way to use the Physical Web to control and vend using a mobile device instead of the machine's keypad. The idea evolved into app that rewarded people with a treat after they completed a task (30,000 steps). We shifted the idea from vending to an exchange and reward. In the two months it was live and in use, we had to refill the machine numerous times due to its popularity. More to come on how it is being commercialized.

I manage the Google + Leo Burnett partnership. The focus of the partnership is to help inject Google's thinking and tools into the way the agency develops it's ideas.

This is a shot of one of the Leovative events. The events started in 2011 and have been produced annually. The purpose is to bring in outside partners who have new technology that is changing the ways and means that brands communicate with consumers. Over the years we've brought in hundreds of companies to participate from big platforms like Google and Pinterest to start-ups like Kiip, Chaotic Moon and Current Studios. Technologies featured include beacons, NFC, AR, VR, Touchcode/Conductive inks, AI, Projection Mapping, etc. After nearly every event, some of the tech/companies were used on campaigns.

Image from Leovative 2014, Helios Interactive booth.