SVP, marketing services & digital transformation
Strategy, Marketing & Technology Executive
I'm known for closing the gap between AI ambition and execution, having built and scaled three P&L-owned practices across three firms for clients including P&G, Coca-Cola, MillerCoors, McDonald's, Altria, GE Healthcare, AbbVie, Yale University, Samsung, and Intel.
Career Highlights
At Verndale, grew the Marketing Services practice from $1.9M to $3.5M in a single year, an 84% increase, while doubling the team and taking full P&L ownership. Built a Practice Lead operating model spanning analytics, AI search, strategy, and personalization, and led pitch teams that won more than $10M in new business across seven client relationships, including Harvard Graduate School of Education and Beth Israel Lahey Health.
At August Jackson, led the virtual platform strategy that won Yale University's pitch for its capital campaign, For Humanity, then led development and delivery of the platform for the campaign's launch event, which raised $4B. Also led development of an iOS app supporting AbbVie's new indication launch for Skyrizi and Rinvoq, driving 5x session duration through personalized, CRM-triggered content journeys.
At Leo Burnett, won a $20M Digital Agency of Record engagement for Altria by leading its migration from bespoke website infrastructure to Adobe Experience Cloud, and expanded the Retail Innovation Lab into The Lab on 21, a content-to-commerce innovation capability for the agency's core roster. Also built its strategic partnership with Google, becoming the #1 agency leveraging Google data for creative and SEM strategy across Kellogg's, UnitedHealthcare, and Samsung.
ABOUT
I've built and scaled three P&L-owned practices across three firms, Leo Burnett, August Jackson, and Verndale, each earning a seat on the executive leadership team. My path here started as a sound artist, not a marketer.